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Getting to Know Your Customers through Market Research
Image source: Typepad.com How well do you know your customers? E-commerce and online service providers need to ask themselves this question – often. The high transaction rates and relatively impersonal...
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A/B Testing for E-Commerce: A Case Study
Image source: Cleo.com.au I recently attended a conference where a conversion expert stood up and said, “A/B testing is a little bit like sex in college. Everyone says they are doing it, but few truly...
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A/B Testing: E-Commerce Market Research that Gets Results
Image source: Searchengineland.com Despite proven results from A/B testing, it remains an amazingly underutilized methodology. We’ve discussed it before, and offer some great resources to help you...
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How E-Commerce Market Research Transformed a Government Service
Image source: Deturismoargentina.com When we typically think of e-commerce, the first thing that comes to mind is either a giant store like Amazon.com or a niche boutique selling shoes, soap or...
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10 Questions E-commerce Firms Can Ask in Their Market Research
Image source: techloy.com If you’re an e-commerce firm ready to embark on a major market research initiative, making sure that you’re asking all the right questions is important. While the specific...
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Market Research Helps E-Commerce Firms Get Their Share of 2012’s $8 Billion...
Image source: funcheap.com Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet. Anyone involved in a retail business knows that seasonal...
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How A/B Testing Transformed One Company’s PPC Campaign
Image source: wizmarketings.com One of the more innovative uses of A/B testing and multivariate testing is to refine PPC or Pay-Per-Click advertising campaigns. Major search engines including Google...
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5 Market Research Lessons to Learn from Amazon
Image source: cnet.com Amazon has continued to grow at a robust pace to become a true behemoth in the world of eCommerce. It enjoys a substantial edge in scale, brand and capital against all of its...
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5 Ways Keywords Drive Market Research for E-commerce Firms
Image source: searchenginepeople.com We’ve talked extensively about the importance of A/B testing, and how to use this as a tool to improve conversions. This is especially relevant for e-commerce firms...
View Article5 Strategies for Using Market Research to Improve E-commerce Sales
The rate of innovation, transactions, and evolution in e-commerce is largely unrivaled. Digital commerce moves at a speed unknown in many other retail formats. The customer experience is a central part...
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